Lionel Trains for Christmas
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All Aboard : The Story of Joshua Lionel Cowen & His Lionel Train Company
The Definitive (and Readable) History of Lionel Trains, January 27, 2004
Simply put, Hollander has written and compiled the highest quality, most comprehensive, and most readable book about the history of the Lionel electric train company that has ever been done. I make that claim while scanning my bookcase holding 45 books on electric toy trains, the majority of them dealing with Lionel, indisputably the penultimate brand name in America, at least where toy trains are concerned.
Hollander writes of the origin and the evolution of Lionel trains from their beginning around 1900 through their status at the commencement of the 21st century, including their near death in 1969 and their miraculous resuscitation by the General Mills cereal company in 1970. Don't be alienated by the earlier statement that this is a history book. It is in no way a dry rehashing of facts, dates and dollars such as comprise boring histories. On the contrary, "All Aboard!" is more of a love story, for Hollander is truly in love with his subject, and his excitement in telling us about the Lionel legend carries the reader through the book on wings of delight.
Highly descriptive text leaves us with a wonderful acquaintanceship with Lionel's parent, Joshua Lionel Cohen (who "Americanized" his name to Cowen), shows us the birth of his baby, draws us word pictures of that baby's successes and failures, its grand leaps of inventiveness and its faltering steps of failure in the changing business and economic climate of a century of American enterprise. Along the way, we are presented with copious visual reinforcement (both in color and in black and white) of the story that the text is weaving for us. We see photographs of the movers and shakers of this great company, some of the wondrous trains that they produced, and some of the expert art work that marketed those trains to the boys and fathers (and girls and mothers, too) of 20th century America.
(By William H. Fuller)
Review paraphrased for size — view original review here.
Lionel Trains for Christmas